Raising CF Awareness Ahead of Major Box Office Movie
CARSTAR, North America’s largest premier network of independently owned and operated collision repair facilities, is proud to support Cystic Fibrosis Canada as it aims to raise awareness ahead of the major motion picture, Five Feet Apart.
Five Feet Apart, releasing in theatres on March 15, tells the story of Stella and Will, two teenagers with cystic fibrosis (CF) who meet in their hospital ward and fall in love. CARSTAR, a proud supporter of Cystic Fibrosis Canada for over 20 years, is sponsoring Cystic Fibrosis Canada’s public service announcement that will run in ahead of all family films in Cineplex Scotiabank theatre locations across Canada.
“Our commitment to fundraising for cystic fibrosis research, care and advocacy runs deep within our corporate culture at CARSTAR, as many of us have heard touching stories from families and those affected by cystic fibrosis first hand,” says Michael Macaluso, President, CARSTAR. “We are grateful to help Cystic Fibrosis Canada share their message and raise awareness, hopefully helping us get to our goal of changing the meaning of CF to cure found.”
CARSTAR began fundraising for cystic fibrosis in Canada over 20 years ago, when a franchise partner’s granddaughter received a cystic fibrosis diagnosis. Since then, the CARSTAR commitment to its charity of choice has only grown, as CARSTAR locations across the US have joined in the fight, making this a North American cause.
“Cystic Fibrosis Canada is so grateful to CARSTAR for supporting our advertisement ahead of family films at Cineplex Scotiabank Theatres,” said Jennifer Nebesky, Chief Marketing, Communications and National Events Officer, Cystic Fibrosis Canada. “The release of Five Feet Apart is an exciting moment for our community, and this PSA has the potential to raise incredible awareness and critical funds for our community. CARSTAR’s continued support means so much to our community.”
Passing the $3 million threshold for funds raised for Cystic Fibrosis Canada in 2016, CARSTAR now has nearly $3.7 million raised in Canada and looks to continue accelerating its fundraising momentum in the U.S.